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STEPiNSiDE McDonald's: VR recruitment at a careers fair

A branded 5 kit JobBox and five immersive films shot on location, taken to a careers fair at the University of Warwick.

Our McDonald's scene on Meta Quest

Four moments from our McDonald's shoot: the restaurant from the air, the dual fisheye camera, filming in the kitchen and a team member trying the headset — From the shoot to the headset

5 headsets
Branded JobBox kit: 5 films
Workplace and role films

Challenge

The People Arches team wanted a way to stand out at recruitment fairs and give candidates a genuine sense of what it feels like to work within the McDonald's family of brands beyond the brochure.

The People Arches JobBox VR recruitment experience open on the floor of a McDonald's restaurant with six Meta Quest 3 headsets inside — The People Arches JobBox, in restaurant

What we delivered

A 5 kit JobBox with 5 x Meta Quest 3 headsets, branded with the People Arches and JobBox logos. One immersive 5 minute film plus four 1 minute job experience videos, each showing a different role. Shot on location.

Camera monitor showing the dual fisheye image of a crew member working the kitchen line — Dual fisheye monitor, kitchen line

Deployment

Taken to a careers fair at the University of Warwick and shown to the McDonald's team on site.

JobBox+ managed service

People Arches took up JobBox+ so we manage the headsets for them. New films, menu updates and event profiles are pushed remotely, while the headsets still run their existing apps and learning tools. The kit is never locked to one piece of software.

Crew filming a McDonald's crew member seated at a table under the restaurant lights — Filming a crew member's story

“The CEO of Mcdonalds absolutely loved it. Thank you.”
Dawood Ibtehsam, Franchisee McDonald's Warwick (Emscote Road), People Arches

THE STORY

At a careers fair with People Arches

People Arches, a McDonald's franchisee, worked with us on a branded 5 kit JobBox and five immersive films shot on location.

The production team working a low camera angle in the restaurant seating area — Getting the angle right

The branded People Arches JobBox lid and headsets in the restaurant — The branded JobBox on site

The kit was taken to a careers fair at the University of Warwick and shown to the McDonald's team on site.

Gallery

A member of the McDonald's team wearing one of the VR headsets for employers at a restaurant table beside the branded JobBox — Stepping inside the role, on site

Aerial drone shot of the McDonald's restaurant and car park where the films were shot — Location scout, from the air

Canon camera with dual fisheye lens on a tripod inside the McDonald's restaurant — Canon dual fisheye, set up in the restaurant

Crew member setting up the camera on a tripod outside the McDonald's entrance — Framing the arrival shot

A scene being filmed at a restaurant table with a tray of food and drinks — Staging the customer scene

The production team working a low camera angle in the restaurant seating area — Getting the angle right

Camera operator with the dual fisheye rig filming an immersive workplace video in the McDonald's kitchen — Inside the kitchen, in 3D 180°

Filming a walk up shot beside the restaurant exterior — On location, outside the restaurant

The branded People Arches JobBox lid and headsets in the restaurant — The branded JobBox on site

Contact

Let's talk about your JobBox.

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JobBox

Discover the job you love at www.jobbox.uk